It is always hard to get first few customers. But in this digital age provides a lot of opportunities to find the first few right customers. When a business or individual is starting, marketing for them means getting customers without much spending, so that they confirm what they are doing and then move ahead and grow the business.
Some channels which has been useful for me time and again while building first audience are –
- Facebook communities/ groups – They don’t charge any money and you can exactly find your target market and pitch your product to get first few customers. They also give you an opportunity to engage and take feedback so that you can improve. For example, sharing the blog in the relevant group wrt the domain and then driving traffic etc.
- Blogs – Content is the king and a good engaging content shared across channels can garner good and relevant audience and attract relevant customers. You can read stories about the bloggers who actually earn more than most of us reading this. Content consumption has increased multifold and is an important element of brand building. This is slow but effective channel to get your customers listening.
- Quora – This is a place where you can exactly find the people asking questions about the very problem you are trying to solve. You can reach out to them by answering their queries and then telling them about the business/ blog where they can find a perfect solution (which is your’s). When they see a value in the answer they in turn end up on your website/ blog and hence you drive quality traffic without cost which eventually can become your users/ customers.
- Google Adwords – Using exact match keywords for your business/ blog will help you be very low on spending and get relevant leads from the mecca of searching where 72% of the world population go to get their problem solved. WOW!! That’s huge. This hugely helps to tap only relevant people and the cost of customer acquisition is very low.
These are the few tips and tricks that I have used in order to drive traffic to pokharnatalks.com other small business that I have helped. One last thing to take care is that you have to be digitally present on all the channels (Fb, Instagram, Twitter pinterest, reddit etc) so that the user has enough information about you in order to take a decision.
