Mayank Pokharna
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How to lose 23 kg in 6 month?
Being an MBA we think that we know it all and hence often overlook the most important aspect of one’s life that is HEALTH. ‘Health is Wealth’ very rightly said by someone but followed by very few at the B Schools. There are many misconceptions in one’s mind about health, we often tend to think… Read more
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Hiring the first Employee
Hiring the first employee is a tough decision, It is like firing the first bullet not knowing whether it will hit the target or not. There are many questions in one’s mind. When to hire? Whom to hire? What will be the cost? Etc. The following 7 things have to be kept in mind in… Read more
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AURA of Direct Marketing
Off late the direct marketing is both dying and gaining importance. Here is my thought on it as to how it should be approached.The direct marketing should be done on the three factors as mentioned – Addition Understand Reasoning Alarm The first communication should contain ‘what is in it for you’. How can it add… Read more
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