8 Facebook hacks I wish I knew before to get more customers

Getting your first few is always special and is a long lasting memory. People struggle a lot in order to get their first few customers. It’s the battle in which you don’t have much ammo (money) and you have to kill the enemy (acquire the customer).  Social Media has come a long way and has become very useful in interacting with your target audience, get feedback and improve. Facebook provides ample such opportunities and is a channel where you can even get your customers without spending at all or very less. You can also acquire customers across platforms without spending a penny but the numbers will be free.

Here I am sharing some of the Facebook hacks that had helped me in growing some businesses –

• Facebook Groups – As of today there are millions of groups on Facebook and you can always find groups specific to your business. Join them and interact with the audience to create awareness about your product. Conversations are better than content.
• Organize your friend list – Facebook gives you a unique feature where you can create separate lists of your friends. Create a persona of your target audience and create a list of such people from your friend list. Then keep engaging with them and get your first few customers.
• Use Amplification – Share your offerings to your curated list and groups and hence amplify the awareness. Even if 4% of your targeted people get one each you will have your first set of customers ready.
• Integrate with Quora and Twitter – Answer relevant questions on quora, make use of twitter trends and use the same content on facebook to leverage all platform to get your user base.
• The frequency of posts – Once is two days is what worked for me in order to be on the top of mind and engage customers, build trust and get customers.
• Testimonial Ads works wonders – Now if you want to run ads (assuming you already got your first customer till now) get testimonial video from your first customer and run an ad on it for your target audience to reap benefits.
• Spend time on defining target audience – Optimizing for the Time your ad is shown, Selecting the right channel to show your ad, Use Audience Optimization, Use custom audience to remarket are some features if judiciously used can help to get a lot of relevant leads.
• High initial Budget on Ads and then Pausing it – Facebook initially blasts people based on the lifetime budget set. This gives you a time saving in order to get know about the effectiveness of ad and then take corrective action.
• Low daily budget facebook ads – Keep running certain ads on FB with the budget as low as 70 rs. Fb’s remaining inventory gets this ad, and the cost per conversion reduces drastically.

A combination of these along with experience in handling digital audience came in handy for me to acquire good number for customers for a business. The Customer Acquisition Cost came down by 100%.